CREATIVE MIND + MARKETER

Banks Farley

My favorite part of the creative process is the moment it all comes together.

Regardless of original concepts, all campaigns represent a hundred smaller decisions. From an initial idea to its accompanying website, online ads and copy. The best ideas are brainstormed, planned, then created. And I have always been excited to direct the strategy that exemplary campaigns demand.

Outside of work I enjoy reading, good conversation, improving my French and donating time to local arts and women’s organizations.

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