Work Experience
Skills
Education
Volunteer Work
  • Aspiring Novelist, Self-Employed

    May 2017 – present
    – Working full-time on writing my first novel

    Director of Digital Strategy + Accounts, Adit Advertising

    December 2016 – April 2017
    – Managed a 20+ team of designers, programmers, SEO experts & digital marketers
    – Cultivated & maintained 40+ positive client relationships
    – Pitched new business & developed campaign strategies
    – Created internal workflow & communication processes

    Senior Digital Strategist + Account Lead, Blue Sky Marketing

    January 2015 – November 2016
    – Managed digital campaigns from strategy, to execution, to reporting across Facebook, AdWords, Pandora, etc.
    – Served as brand lead across 26+ client accounts, managing over $900,000 in annual budgets
    – Managed website design, programming & SEO
    – Improved time on site & pages/session across 15 sites
    – Designed & optimized email marketing campaigns
    – Wrote copy for marketing materials including PR & ads
    – Photographed food, portraits & edited/retouched images

    Digital Account Manager, Ashdon Inc. (Impression Bridal, Xcite Prom, etc.)

    August 2014 – December 2015
    – Developed brand identity for bridal & formal wear lines
    – Planned and implement social media strategy
    – Graphic design for print/online promotional material
    – Planned marketing for promotional events

    Web Editor, Amelie G Magazine

    2011 – May 2014
    – Managed photographers and stylists across 5 cities
    – Directed online writing staff
    – Edited written articles and photography
    – Planned web and monthly print layout
    – Created and oversaw intern program

    Director of Marketing and Sales, Epiphaneve

    2013 – May 2014
    – Developed brand identities for clothing, accessory lines
    – Concepted and directed photo shoots
    – Led southern sales team
    – Coordinated promotional and buyer/market events

    Personal Shopper, J. Crew

    2009 – 2011
    – Cultivated new clients and maintain existing clientele
    – Created and planned monthly shopping events

    External Affairs Intern, FEMA

    Summer 2009
    – Produced and edited promotional videos
    – Served as congressional liason
    – Maintained media contacts

  • Experience in the Marketing & Publishing industries with skills acquired in:

    – Website UX/UI
    – Paid Social & Search
    – Campaign Strategy
    – Advanced SEO
    – Google AdWords Certified
    – Google Analytics Certified
    – Graphic Design
    – Digital Photography

    Applications:

    – Adobe Creative Suites
    – Adobe Dreamweaver
    – Basic HTML/CSS
    – WordPress & other CMS
    – Visual Composer
    – MailChimp, Constant Contact
    – Facebook, Instagram, Twitter
    – Hootsuite
    – Asana, Slack

  • Tulane University, New Orleans LA

    2006 – 2010
    – Bachelor of Science, International Relations
    – Bachelor or Arts, English

    Chi Omega Sorority

    2006 – 2010

    IES Study Abroad Program in Paris, France

    Spring/Summer 2009
    Conversationally fluent in French

    Menard High School, Alexandria LA

    2002 – 2006

  • Food Server, NYC Rescue Mission

    January 2018 – present

    – Breakfast preparation and serving food

    Digital Marketing Consultant, Main Street Theater

    February 2017 – present

    – Directing website redesign, securing pro bono work
    – Consulting on AdWords advertising strategy

    Steering Committee Member, Club Pet Set - Young Professionals

    May 2017 – December 2017

    – Graphic design for social media & email marketing
    – Fundraising for silent auctions